消费者诚信情感体验在包装设计中的构建  

Construction of Consumer's Honesty Emotion Experience in Packaging Design

作　　者：陆菁[1] 葛超宇[1] 刘渊[1] 吴中浩 王军[2] 

机构地区：[1]江南大学数字媒体学院,无锡214122 [2]江南大学机械工程学院,无锡214122

出　　处：《包装工程》2017年第14期135-139,共5页Packaging Engineering

基　　金：教育部人文社会科学研究青年基金项目(15YJCZH115);江苏高校哲学社会科学研究一般项目(2016SJD850001);国家科技支撑计划课题(2015BAH54F00)

摘　　要：目的针对当今中国对于诚信环境的强烈需求,从消费者诚信情感体验角度提出解决方案。方法以诚信意象及情感体验模型为基础,通过包装设计中文字信息的构建来达到消费者诚信情感体验的目标。结果通过构建诚信情感体验与包装设计要素之间的关系,阐述主题定位、标题文字、正文文字与诚信情感的相互关联。结论通过文字信息各要素的相互映衬与补充,达到认知流畅与过程流畅,最终构建出包装设计中消费者感知诚信意象与情感体验的基础。In view of today＇s strong demand for the integrity in society life, solutions are proposed with the consideration of consumer loyalty emotional experience. Based on the image of integrity and emotional experience model, the construction of the text in the packaging design is applied to achieve the goal of consumer loyalty emotional experience. By establishing the relationship between the emotional experience of integrity and the factors of packaging design, it clarifies the interrelationships among thematic orientation, the text of the title, the text and the honesty as well as the emotion. A smooth flow of knowledge and process is achieved by combining the mutual support and supplement of the elements of the text information, and the packaging design methods is ultimately proposed with the consideration of consumer perception of the image of integrity and emotional experience.

关 键 词：诚信 情感设计 认知流畅 文字信息 

分 类 号：TB482[一般工业技术—包装工程]