中医药文化传播基本问题论纲  

The Outline of Basic Issues of TCM Culture

作　　者：张雷平[1] 李柔冰[1] 

机构地区：[1]安徽中医药大学人文学院,合肥230012

出　　处：《医学与社会》2017年第7期32-35,共4页Medicine and Society

基　　金：安徽省人文社科重点研究基地中医药文化研究与传播中心重点项目;编号为SK2016A053

摘　　要：近年来,中医药文化传播逐渐受到了重视。中医药工作者为了促进中医药文化传播做了大量的工作。但目前仍然存在把"中医药文化基础研究"工作当成"中医药文化传播"工作来做的问题和误区。只有从传播学的角度对中医药文化传播是什么、传什么、怎么传等基本问题搞清搞透,才能纲举目张,扎实开展,最终开创中医药文化传播的生动局面。本文拟以论纲的形式,就中医药文化传播的特点、内容、目标、策略等基础性问题进行探讨,以期为进一步明晰中医药文化传播的规律和方向提供借鉴和帮助,少走弯路,做出成效。In recent years, Chinese medicine culture dissemination receives the attention. The scholars have done a tot of work which promoted the spread of Chinese medicine culture. But there are some problems and misunderstandings of confusing the ＂basic research of Chinese medicine culture＂ and ＂ Chinese medicine culture communication＂. The root cause is that the basic is- sues about TCM culture are not fully discussed from the aspect of communications. We should clarify these basic issues to grasp fun- damental problem and create a vivid situation of TCM culture dissemination. This paper intends to discuss the basic characteristics and the contents, the target and strategies about TCM culture dissemination to outline form with a view to further clarify the laws and directions of TCM culture dissemination to provide reference and help.

关 键 词：中医药文化 传播 基本问题 

分 类 号：R197.4[医药卫生—卫生事业管理]