科普期刊新媒体融合发展的机遇与实践  

Opportunity and practice on media convergence of popular science periodicals

作　　者：武瑾媛[1] 俞敏[1] 袁睿[1] 

机构地区：[1]北京航空航天大学文化传媒集团,北京100083

出　　处：《编辑学报》2017年第3期214-217,共4页Acta Editologica

基　　金：财政部文化产业发展专项资金项目

摘　　要：互联网浪潮冲击下,面临着响应更快、内容更丰富、传播更便捷的新媒体科普内容的不断挑战,传统科普期刊均在寻求转型。文章分析新媒体环境中的科学普及形势,讨论传统科普期刊如何借新媒体手段拓展新受众,并利用及时反馈实现精准科普的融合发展方法。介绍《航空知识》近年来积极利用新技术、拓展新渠道、创造新内容等探索创新发展的经验,供处于融合发展路上的科普期刊借鉴。With the rapid development of the Internet, the traditional popular science periodicals face the challenge from the new forms of content, which is faster, diversified and communication convenient. This paper analyzes the situation of popular science periodicals in the new media environment,and discusses the innovation using new technologies to expand the audiences and popularize accurate content. The paper then introduces the experience of Aerospace Knowledge in taking advantage of new technologies,developing new channels,creating new contents,and sharing with popular science periodicals on the road of new media convergence.

关 键 词：媒体融合 科普期刊 精准科普 创新发展 

分 类 号：G237.5[文化科学]