长征时期中国共产党革命形象传播的经验与启示  

The CPC's Experiences in the communication of Revolutionary Image during the Long March and the Enlightening Significance

作　　者：秦在东[1] 张静[1] 

机构地区：[1]华中师范大学马克思主义学院,湖北武汉430079

出　　处：《中国井冈山干部学院学报》2017年第4期70-75,共6页Journal of China Executive Leadership Academy Jinggangshan

基　　金：国家社会科学基金重大项目"习近平总书记系列重要讲话精神对中国特色社会主义理论创新和实践创新研究"(项目编号:15ZDA001)的相关研究成果

摘　　要：党的革命形象传播既是一项科学工程,也是一项系统工程。党在长征时期主动进行革命形象的传播,既是其革命形象的积极塑造过程,也是其内在革命凝聚力和外在号召力不断增强的过程。党在长征时期积累的形象传播经验涵盖语言传播即口头语言和文字语言及非语言传播即党的行为作风两大方面,给我们的启示是,在社会主义新长征中推进党的形象传播工程,必须创新时代话语,主动掌握媒介政治时代党的形象传播的技术和艺术,包括掌握舆论传播的话语权管理权引导权、注重符号化分众化精准化传播、增强语言传播的亲民性时代性及时性。The communication of the Party's revolutionary image is not only a scientific project,but also a systematic project. The Party's proactive communication of its revolutionary image during the Long March was not only a process of actively shaping its revolutionary image,but also a process of continuously increasing its internal revolutionary cohesion and external attraction. The Party's experiences in image communication accumulated during the Long March cover linguistic communication( including oral language and written language) and non-linguistic communication( i. e.,the Party's conduct and style). It enlightens us that to boost the communication of the Party's image during the socialist new long march,we must innovate in the language of the times,proactively grasp the skills and art of image communication in the age of media politics,such as grasping the voice,management and guiding position of public opinion communication,paying attention to symbolization,segmentation of audience and precision of communication,and enhancing the propinquity,time characteristics and timing of linguistic communication.

关 键 词：长征 中国共产党 革命形象 自我传播 

分 类 号：D231[政治法律—政治学]