网络舆情环境中的医院危机监测与引导  

Monitoring and Guidance of Hospital Crisis under the Internet Public Opinion's Environment

作　　者：谈静[1] 李静[1] 姚静[1] 

机构地区：[1]江苏省中医院,江苏南京210029

出　　处：《现代医院》2017年第7期962-964,共3页Modern Hospitals

基　　金：江苏省卫生计生委科研课题(编号:JCZ201520)

摘　　要：当前,我国处于社会发展转型时期,各类社会矛盾较为突出,医疗卫生行业是民众普遍关心的领域,是容易引起媒体炒作的领域,也是网络舆情频发的领域。自媒体时代的到来,网络舆情发生的力度与强度也随之增大,医院品牌形象维护遭遇到了前所未有的挑战,医院如何做好监测与引导工作,营造和谐的媒体舆论环境,保持医院健康发展,成为医院管理者必须面对的课题。During the social transformation period at present in China,social contradictions are becoming increasing-ly serious. Healthcare industry is generally concerned. Itrs easy to generate media buzz and internet public opinion. With the advent of we - media era, the strength of internet public opinion is increasing and hospital brand image maintenance encoun-ters unprecedented challenges. The hospital managers should face these problems, including how to do well on monitoring and guidance, how to create a harmonious media public opinion environment and how to keep the healthy development of the hospital.

关 键 词：网络舆情 医院危机 监测 

分 类 号：R197.3[医药卫生—卫生事业管理]