基于游客认知视角的乞讨行为对旅游目的地形象影响研究  

Study on Influence of the Begging Behavior on Tourism Destination Image

作　　者：张丽丽[1] 李锋[1] 

机构地区：[1]河南大学旅游科学研究所,河南开封475001

出　　处：《台州学院学报》2017年第2期41-46,共6页Journal of Taizhou University

基　　金：国家社科规划基金项目-大别山连片特困区旅游精准扶贫研究(16BGL109)

摘　　要：良好的旅游目的地形象是激发游客旅游动机的关键因素,研究采用因子分析法,探究乞讨者的乞讨行为对旅游目的地形象影响。结果显示:(1)旅游者对乞讨现象多采取不理睬或同情的态度;(2)乞讨者的乞讨行为对旅游目的地影响程度,从大到小依次是城市交通、城市环境、对游客侵扰。(3)依据乞讨行为不利影响,政府应号召游客不向旅游区范围内乞讨者施舍,应限制乞讨地点并严控"欺骗性乞讨"。A favorable tourist destination image is an important attractive factors for the tourists.With the exploration factor analysis （ EFA）, this paper explores that the beggars’ begging behavior mayaffect tourist destination image. I＇he results are： first, tourists are mild of manner to treat beggars as ne-glect and sympathy bodies. Second, the order of the influencing factors are urban transportation,urbanenvironment and the infestation to tourists. At last, the article gives some suggestions that the govern-ment should call upon that the tourists do not give in charity to beggars who appear at tourism area.Also, the government ought to limit the begging place and strictly control “the deceptive begging behav-.” .

关 键 词：游客认知 乞讨行为 旅游目的地形象 开封市 

分 类 号：F592.7[经济管理—旅游管理] F713.55[经济管理—产业经济]