美丽乡村建设视域下乡村旅游发展实证分析——以丹东绿江乡村旅游地为例  

How to Develop Rural Tourism along with Beautiful Countryside Construction:a Case Study of Lujiang Village in Dandong

作　　者：包大明[1] 董强[1] 周丽杰[1] BAO Da-ming DONG Qiang ZHOU Li-jie(School of Tourism and Hospitality, Eastern Liaoning University, Dandong 118001, China)

机构地区：[1]辽东学院旅游管理学院,辽宁丹东118001

出　　处：《辽东学院学报（社会科学版）》2017年第3期52-62,共11页Journal of Liaodong University：Social Science Edition

摘　　要：以辽宁丹东宽甸满族自治县绿江乡村旅游地为研究对象,以旅游者关于绿江乡村旅游地感知为资料来源,以期望差异理论为理论基础,通过论证乡村旅游地旅游者感知模型的合理性,开展绿江乡村旅游地旅游者"满意感系数"和"满意感指数"测评,并依据测评结果,分析绿江乡村旅游地发展现状,提出美丽乡村建设视域下乡村旅游发展建议。The perception of tourist resort of rural tourism in Lujiang Village in Manchu Autonomous County of Kuandian was investigated. Meanwhile, the reasonability of the tourist＇s perception of the rural tourism was verified with the Expectancy theory difference theory. Furthermore, the tourist＇s satisfaction coefficient and index on the rural tourism in Lujiang Village were evaluated. Accordingly, the present situation of rural tourism in Lujiang Village was analyzed. Finally, some advice on how to develop rural tourism along with the beautiful countryside construction is proposed.

关 键 词：美丽乡村建设 乡村旅游发展 满意感系数 满意感指数 

分 类 号：F590.75[经济管理—旅游管理]