农业文化遗产旅游目的地形象感知探究——以广西龙脊梯田景区为例  

Research on Tourism Destination Image Perception of Agricultural Cultural Heritage Resorts——A Case Study of Longji Terrace in Guangxi

作　　者：陈素平[1] 梅雨晴[1] 

机构地区：[1]湘潭大学商学院

出　　处：《创新》2017年第4期78-89,共12页Innovation

基　　金：湖南省教育规划课题"大学生就业软实力培育的研究与实践"(XJK014BGD077)

摘　　要：以农业文化遗产旅游目的地广西龙脊梯田景区为例,以"龙脊梯田"为关键词在用户覆盖数排名靠前的携程旅行网、蚂蜂窝和驴妈妈旅游网这三个在线旅游网站上搜索到有效的游记和评论共320条作为网络文本,分析龙脊梯田景区客源市场,并将网络文本导入Rost Content Mining软件分析游客对龙脊梯田景区的形象感知构成以及游客的情感分布,由此提出优化农业文化遗产旅游目的地景观感知,针对性地进行景区宣传、提升景区的人性化设计,重视景区所在区域形象等建议。Taking Longji Terrace Scenic Spot in Guangxi as the case, the paper collected320 travel notes and comments from the websites---the Ctrip, Mafengwo and Lv as the networktexts to analyze the tourist market of Longji Terrace Scenic Spot. The paper put the network texts into the software--Rost Content Mining to analyze the image perception that the tourists express to the scenic spot and their affection distribution. To this end, the this research puts forward some suggestions to upgrade the image of agricultural cultural tourist destination, such as, publicity for the scenic spot, tourist-friendly design of the tourist spot and attaching importance to its regional image.

关 键 词：农业文化遗产 旅游目的地 形象感知 龙脊梯田 

分 类 号：F590.7[经济管理—旅游管理]