新常态下我国大学生冬季体育赛事产业发展的几点思考  

Research on the Development of Winter Sports Events Industry of College Students under the New Normal

作　　者：王飞[1] 张臣[2] 潘桂枝[3] 李月[4] 李晓春[5] 

机构地区：[1]哈尔滨体育学院休闲与社会体育系,黑龙江哈尔滨150008 [2]哈尔滨体育学院体育艺术系,黑龙江哈尔滨150008 [3]哈尔滨体育学院运动系,黑龙江哈尔滨150008 [4]黑龙江建筑职业技术学院体育军事教学部,黑龙江哈尔滨150025 [5]黑龙江省教育学院研培部,黑龙江哈尔滨150080

出　　处：《哈尔滨体育学院学报》2017年第4期1-5,共5页Journal of Harbin Sport University

基　　金：中国大学生体育协会"十三五"规划课题(编号:201613511);黑龙江省大学生创新创业训练计划项目(编号:201610242006);黑龙江省博士后科研启动资助项目(编号:LBH-Q16139)

摘　　要：新常态下发展我国大学生冬季体育赛事产业,对创新我国冬季体育,全面形成赛事产业的市场运营具有重要意义。通过文献资料和专家访谈等研究方法,明确了我国大学生冬季体育赛事组成和存在缺陷,揭示了大学生冬季体育赛事资源的市场开发与营销创新需求,并提出了大学生冬季体育赛事产业发展的核心推动。研究表明:我国大学生冬季体育赛事产业发展需要形成政府、高校与市场的有机融合,注重商业运行模式选择并提升大学生对冬季竞赛项目参与的积极性。Under the new normal conditions, the development of winter sports events industry for college students in China is of great significance to the innovation of winter sports in China and the overall market operation of Chinas event industry. Through literature and expert interviews and other research methods, it defines the composition and defects of the winter sports industry in our university students, reveals the development and marketing methods of winter sports events market for college students, and puts forward the core promoting compo-nent of the development of winter sports events industry in china. The research shows that the development of winter sports events industry needs to form an organic combination of the government, the university and the market, pay attention to the business model and enhance the enthusiasm of students participating in winter competitions.

关 键 词：大学生 冬季体育赛事 产业 新常态 运营 

分 类 号：G80-05[文化科学—运动人体科学]