中国传统媒体新闻报道模式分析  

A Content Analysis of the Journalism Models in Chinese Traditional Media

作　　者：王海燕[1] 科林·斯巴克斯 黄煜[2] 吕楠[2] 

机构地区：[1]中山大学传播与设计学院 [2]香港浸会大学传理学院

出　　处：《国际新闻界》2017年第6期105-123,共19页Chinese Journal of Journalism & Communication

摘　　要：本文通过对五份报纸共3264个样本的国内新闻报道进行的内容分析,旨在探究我国传统媒体的新闻报道模式的特征与差异。分析结果显示,我国媒体的报道模式虽然存在相当程度的共性,但是差异性也非常明显:不同属性的媒体和不同领域的报道题材呈现出不同的模式偏好。官方媒体和政经题材的报道更重视喉舌模式、干预模式,而市场化媒体和社会性题材的报道更重视监督模式、客观模式。此外,本文的分析结果显示,与研究假设正好相反的是,官方媒体比市场化媒体、政治经济报道比社会性报道在煽情模式上表现出更强的偏好。进一步分析发现,喉舌模式与煽情模式呈高度正相关关系,说明两种模式并非相互排斥而是和谐共存,这在官方媒体上表现得尤其如此。Based on the content analysis of 3264 national news samples in five Chinese newspapers, this paper aims to explore the general characteristics of the joumalism models in Chinese press.We find that despite of similarities, there are salient differences within Chinese media system. Different types of media and different types of reporting topics tend to have different model preferences. Loyal-facilitator model and interventionist model are more prominent in the official papers and in political and economic news reporting, while watchdog model and detached model are more prominent in commercial papers and in social news reporting. In addition, contrary to our research hypotheses, infotainment model is more prominent in the official papers than in the commercial papers, and in political and economic news reporting than in social news reporting, not the other way round. Implications of these findings are also discussed.

关 键 词：报道模式 传统媒体 官方媒体 市场化媒体 煽情模式 喉舌模式 

分 类 号：G212[文化科学—新闻学]