云南傣族体育旅游资源产品化开发的评价研究  

Evaluation Study of Sports Tourism Resource Product Development of Dai Nationality of Yunnan Province

作　　者：朱露晓[1] 王婷[2] 张蕾[2] ZHU Lu-xiao WANG Ting ZHANG Lei(Research Department, Yunnan Normal University, Kunming 650500, China College of Arts and Science, Yunnan Normal University, Kunming 650222, China)

机构地区：[1]云南师范大学科研处,云南昆明650500 [2]云南师范大学文理学院工商管理学院,云南昆明650222

出　　处：《云南师范大学学报（自然科学版）》2017年第4期71-78,共8页Journal of Yunnan Normal University:Natural Sciences Edition

基　　金：云南省科技厅科技惠民计划资助项目(2014RA077)

摘　　要：云南傣族体育旅游资源种类丰富、特色鲜明,具有较好的开发利用价值.根据云南傣族体育旅游资源的特点,采用德尔菲专家咨询法,通过对游客和居民的调查,构建云南傣族体育旅游资源产品化开发的评价指标体系.运用层次分析法,确定指标体系中各个因子的权重,选取6项云南傣族体育旅游资源项目进行实证分析研究.结果表明:孔雀舞项目的评价分值最高,最具旅游开发价值,赞哈项目的评价分值最低.The sports tourism resource of the Yunnan Dai nationality is very rich and has distinctive national features and great development value.Based on the characteristics of the sports tourism resource of the Yunnan Dai nationality,a evaluation system for the sports tourism resource product development of the Yunnan Dai nationality is established.The analytic hierarchy process（AHP）is used to determine the weight of each factor in the evaluation system.To test the evaluation system,six items of Yunnan Dai nationality sports tourism resource are selected to make an empirical study.The result shows that peacock dance has the highest evaluation score and better tourism product development conditions in the six samples,while Zanha has the lowest evaluation score.

关 键 词：傣族 体育旅游资源 产品化开发 评价体系 层次分析法 

分 类 号：G85[文化科学—民族体育]