“互联网+”养老服务模式:机遇、困境与出路  

“The Internet +” Service for the Elderly:Opportunities,Predicaments and Solutions

作　　者：耿永志[1] 王晓波[1] 

机构地区：[1]河北师范大学法政与公共管理学院,河北石家庄050024

出　　处：《深圳大学学报（人文社会科学版）》2017年第4期109-114,122,共7页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：河北省社会科学基金项目"‘互联网+’背景下河北省养老服务业发展研究"(HB16GL059)

摘　　要：传统养老服务模式很难解决好供求之间的结构性错位问题,"互联网+"养老服务模式在信息、成本、效率、资源配置等方面具有明显优势,它能较好破解已有结构性难题,是未来发展的必然趋势。但是,该模式存在投资大、回收周期长、缺乏投资吸引力等劣势;在实际推动过程中,面临"投资异化"的风险;同样面临老年人互联网使用障碍、市场融合度低、政策落地难等困境。利用SWOT方法分析后发现,未来"互联网+"养老服务模式的出路在于:综合运用开拓型、转变型、防御型、多元型等几种策略,加速发展,做大市场,防范投资异化风险,充分利用互联网优势,借用大数据和机器人技术,为老年人提供个性化互联网养老服务,建立智慧养老新业态。It is hard for traditional service for the elderly to settle the structural dislocation between supply and demand. ＂The Internet plus＂ service for the elderly have advantages in information, cost, efficiency and resource allocation. It can better resolve structural problems and is an inevitable trend in the future development. However, this mode has disadvantages such as big investment, long investment recovery period, and being less attractive for investment. When promoting this mode, we are confronted with the risk of ＂investment alienation＂, and the problems such as the Internet use disorder for the elderly, low market convergence, and difficult implementation of policies. The SWOT analysis indicates to develop ＂the Internet plus＂ service for the elderly, we need to make use of various types of services such as pioneering type, transformational type, defensive type and diverse type, accelerate development, expand the market, fend off the risks of investment alienation, make full use of the Internet, depend on big data and robotics to provide customized ＂the Internet plus＂ service for the elderly and construct a new format of service for the elderly with smart technology.

关 键 词：“互联网+” 养老服务 SWOT分析 智慧养老 

分 类 号：C913.6[经济管理]