基于资源禀赋视角的地理标志特色农产品的品牌提升策略  

Brand Development Strategy of Characteristic Agricultural Products With Geographical Indication Based on the Perspective of Resources Endowment

作　　者：刘艳蓉[1] 宋健坤[2] 

机构地区：[1]青岛农业大学动漫与传媒学院,山东青岛266109 [2]青岛农业大学园艺学院,山东青岛266109

出　　处：《北方园艺》2017年第14期191-196,共6页Northern Horticulture

基　　金：山东省自然科学基金资助项目(661/1115051)

摘　　要：地理标志型特色农产品是区位地理内经济发展支柱,其品牌建设越来越引起从业者与地方政府的关注。基于资源禀赋的视角,结合"秭归脐橙"的实证分析研究,从自然生态、人文历史、产业与产品等资源要素出发,探寻特色农产品品牌提升策略。Characteristic agricultural products with geographical indication are the geographical economic development pillar,the brand construction has been increasingly emphasized by the practitioners and local government.Based on the perspective of resources endowment,combining with the empirical analysis study of Zigui navel oranges,the brand improvement strategy of characteristic agricultural products with geographical indication were explored in this research from natural ecology,cultural history,industry and product resources.

关 键 词：特色农产品 品牌 资源禀赋 地理标志 

分 类 号：F326.13[经济管理—产业经济]