社交网络媒体信息传递转化及机制研究  

The Research on the Mechanism of Social Network Media Information Transmission and Translation

作　　者：马哲明[1] MA Zhe-ming(School of Economics and Management, Beihua University, Jilin 132013, China)

机构地区：[1]北华大学经济管理学院,吉林吉林132013

出　　处：《情报科学》2017年第8期28-32,共5页Information Science

摘　　要：【目的/意义】目前手机已经成为网民上网的主要工具,智能通讯设备的普及和应用促进了社交网络媒体的发展,研究社交网络媒体信息传递及转化机制具有重要意义。【方法/过程】研究了社交网络媒体信息传递的基本要素及信息传递和转化的动力,阐述了社交网络媒体信息传递的支撑理论,构建了社交网络媒体信息传递及转化模型,分析了社交网络媒体信息传递及扩散机制。【结果/结论】社交网络媒体信息传递及转化机制研究成果可以为企业等组织开展产品、服务以及品牌等信息的营销推广提供指导。[ Purpose/significance ] Currently the phone has been one of the important tools to surf the lnternet, the popular- ization and application of the intelligent communication equipment promote the development of the social network media, the mechanism study of tile delivery and conversion of social network has important sense. [ Method/process ] It researches the basic elements, motive force of the information dissemination about the social network, it also describes the supporting theories of the information dissemination in social network and sets up the model of the information transmission and trans- formation, furthermore, it analyzes the mechanism of the information transmission and pervasion in social network. [ Result/ conclusion] ＇File research findings about the mechanism of the information transmission and transformation in social media Internet can provide the support for the corporations to organize the marketing promotion based on the product, service and brand information.

关 键 词：社交网络 网络媒体 信息传递 信息转化 

分 类 号：G206.3[文化科学—传播学]