英语培训机构收费问题研究  

Research on the Charges of English Training Agencies

作　　者：刘伟香[1] 李力[1] LIU Wei-xiang LI Li(College of Science and Technology Nanchang University, Nanchang Jiangxi 33002)

机构地区：[1]南昌大学科学技术学院,江西南昌330029

出　　处：《价格月刊》2017年第8期91-94,共4页

摘　　要：随着我国国际地位的不断提升,英语作为世界范围内应用最为广泛的语言,其重要地位和作用日益凸显,受到社会各界的高度重视。在此背景下,英语培训机构层出不穷,英语培训市场竞争也愈加激烈。鉴于我国英语培训机构收费属于市场化定价,缺少相关部门监管,导致英语培训机构变相收费或乱收费现象频现。在阐述我国英语培训产业发展现状的基础上,对其在发展中存在的问题及其产生问题的原因进行了深入剖析,进而提出了相关对策建议。With the continuously elevated international status of China, English, as the most widely used language, the status and effect are increasingly emerging, which has attracted high attention from all sectors of society. Under this background, numerous English training agencies emergy, and the market competition is much more pierce. Due to the cost of our English training agencies adopting the pricing statigies for the market, lack of supervision of the relevant departments directly, which resulted in the phenomenon of disguised charges or arbitrary charges. Therefore, through the analysis of the current charging situation in China＇s English training agencies, this paper finds out the existing problems and reasons, and puts forward counter- measures for the charges of English training agencies.

关 键 词：英语培训机构 定价策略 差别定价法 

分 类 号：F726[经济管理—产业经济]