新时代下茶叶产品创新的现状与对策  

Current Stituation and Countermeasures of Tea Product Innovation in New Era

作　　者：周欢[1,2,3] 马玉仙[1,2,3] 蒋慧颖[1,2,3] 曾文治[1,2,3] 雷郑延 安品弟 杨江帆[1,2,3] ZHOU Huan MA Yu-xian JIANG Hui-ying YANG Jiang-fan et al(College of Horticulture, Fujian Agriculture and Forestry University, Fuzhou, Fujian 350002 China Oolong Tea Industry Collaborative Innovation Center, Fuzhou, Fujian 350002 Tea Technology and Economic Research Institute, Fujian Agriculture and Forestry University, Fuzhou, Fujian 350002)

机构地区：[1]福建农林大学园艺学院,福建福州350002 [2]中国乌龙茶产业协同创新中心,福建福州350002 [3]福建农林大学茶叶科技与经济研究所,福建福州350002

出　　处：《安徽农业科学》2017年第21期239-241,246,共4页Journal of Anhui Agricultural Sciences

基　　金：福建省"2011协同创新中心"中国乌龙茶产业创新培育专项(K80150001)

摘　　要：结合相关实例现状进行分析,认为当前茶叶产品创新存在核心产品不突出、形式产品单一、营销方式落后等普遍问题,并对新时代下茶叶产品创新提出了一些建议:茶产品创新需要深入挖掘产品3个层次的含义,以消费者需求为根本,以创新核心产品、形式产品及附加产品为方式,提高产品的价值。Based on the analysis of the current situation of the relevant examples, this paper holds that the current product innovation is not prominent in the core products, the single product form is backward and the marketing methods are backward and so on, and some suggestions are put forward for the innovation of tea products in the new era ： Product innovation is of great significance to the long-term development of tea enterprises.

关 键 词：茶叶 产品创新 进展 

分 类 号：S-3[农业科学]