姓名权与商标权冲突法律问题研究——以Michael Jeffrey Jordan诉乔丹体育股份有限公司侵犯姓名权案为例  

Legal Research on Conflict Between Right of Name and Right of Trademark——Case Study on Trademark Litigation Between Michael Jeffery Jordan and Jordan Sports Co. Ltd.

作　　者：孙立[1] SUN Li(Civil, Commercial and Economic Law School, China University of Political Science and Law, Beijing 100088, China)

机构地区：[1]中国政法大学民商经济法学院,北京100088

出　　处：《邵阳学院学报（社会科学版）》2017年第4期47-52,共6页Journal of Shaoyang University:Social Science Edition

基　　金：国家社会科学基金重点项目"中国特色知识产权理论体系研究"(11AZD047)

摘　　要：美国篮球巨星Michael Jeffrey Jordan与乔丹体育股份有限公司之间关于"乔丹"系列商标的诉讼之战,已由最高人民法院的商标行政诉讼转向了上海市第二中级人民法的民事侵权诉讼,也引发了社会各界对于商标权与姓名权冲突的深入思考。文章对正在进行中的姓名权侵权诉讼进行法律分析,阐述了对于姓名权保护和侵权判定的思路。The case concerning Jordan series trademark litigation between American basketball superstar Michael Jeffery Jordan and Jordan Sports Co. Ltd., has already gone from trademark administrative litigation of the Supreme People＇s Court to civil tort litigation in Shanghai No. 2 Intermediate People＇s Court, which also initiates a socially profound reflection upon the conflict between fight of name and right of trademark. This paper analyses this ongoing tort litigation on the fight of name. and further elaborates aooroaches to nrotect the fight of name and infringement determination.

关 键 词：姓名权 商标权 民事纠纷 权利冲突 

分 类 号：D923.7[政治法律—民商法学]