图书出版行业门户网站现状探析  

On the Status of Book Publishing Industry Web Portals

作　　者：王海[1] 何晓兰[1] 王诗华[1] 段玉婷[1] WANG Hai HE Xiaolan WANG Shihua DUAN Yuting(School of Economy and Management,Southwest University of Science and Technology,Mianyang Sichuan 621010, China)

机构地区：[1]西南科技大学经济管理学院,四川绵阳621010

出　　处：《乐山师范学院学报》2017年第6期124-133,共10页Journal of Leshan Normal University

摘　　要：门户网站作为重要的互联网推广平台之一,对于图书出版行业而言,不仅能够把当下多样化的出版内容资源转化成数字出版产品,并按照新的盈利模式进行商业化运营,实现资产增值,而且还能为公司抢占数字出版的先机。鉴于目前图书出版行业门户网站建设还没有得到足够的重视,从UI、内容、推广、流量、盈利五个方面进行对比研究分析,并对行业内门户网站竞争对手进行探析,对发展趋势进行总结,以期为图书出版行业门户网站发展提供相应帮助。Being apart of Internet marketing platforms, web portal can not only help book publishing industry to transform the various publishing resources into digital publishing products and realize as- set accretion by conducting commercial operation according to a fresh profit model, but also help companies grasp the first opportunity of digital publishing. But for now, insufficient emphasis is put on book publishing industry web portals. After a comparative study from five perspectives of UI, content,marketing, flow, profit, and an exploration over the industrial competitors, this paper makes a summary so as to provide relevant help for the book publishing industry web portals.

关 键 词：图书出版行业 门户网站 数字出版 

分 类 号：G231[文化科学]