学术虚拟社区知识贡献意愿影响因素的实证研究——KCM和TAM视角  

Research on the Influential Factors of Knowledge Contributing Willingness in Academic Virtual Communities——KCM and TAM Perspective

作　　者：张红兵[1] 张乐[1] ZHANG Hong-bing ZHANG Le(College of Management Science and Engineering, Shanxi University of Finance and Economics, Taiynan 030031)

机构地区：[1]山西财经大学管理科学与工程学院,太原030031

出　　处：《软科学》2017年第8期19-24,共6页Soft Science

基　　金：国家社会科学基金项目(16BGL041)

摘　　要：基于知识贡献动机(Knowledge Contributing Motivation,KCM)和技术接受模型(Technology Acceptance Model,TAM)视角,构建学术虚拟社区知识贡献意愿影响因素的理论研究框架,以学术虚拟社区204份有效调查问卷为样本,采用结构方程建模方法进行实证数据分析。研究结果表明,感知有用性、感知易用性和乐于助人对知识贡献意愿产生直接的正向影响,且感知易用性也通过感知有用性间接地正向影响知识贡献意愿;信任氛围、激励均通过感知有用性与感知易用性间接地正向作用于知识贡献意愿,而自我效能的间接正向作用效应却不显著。This paper constructs a theoretical framework of influential factors of knowledge contributing willingness in academic virtual communities based on Knowledge Contributing Motivation （KCM） and Technology Acceptance Model （TAM）. 204 valid questionnaires survey of academic virtual communities are analyzed by structure equation model. The resuits show that perceived usefulness, perceived ease of use and enjoying helping others have a directly positive effect on knowledge contributing willingness, meanwhile, perceived ease of use has indirectly effect on knowledge contributing will- ingness through perceived usefulness; both trust climate and incentive have indirectly effect on knowledge contributing will- ingness through perceived usefulness and perceived ease of use ; However, the indirect effect of self - efficacy on knowledge contributing willingness is not significant.

关 键 词：学术虚拟社区 知识贡献意愿 动机 技术接受模型 

分 类 号：C912[经济管理] G2[社会学]