移动新闻客户端用户持续使用意愿影响因素实证研究  

Empirical Study on Influencing Factors of the Users' Continuance Intention of Mobile News Clients

作　　者：原薇[1] 杨海娟[1] Yuan Wei Yang Haijuan(School of Information Management, Wuhan University,Wuhan,43007)

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《信息资源管理学报》2017年第3期56-65,55,共11页Journal of Information Resources Management

摘　　要：移动新闻客户端是人们日常获取新闻资讯的主要途径之一。了解移动新闻客户端用户的实际需求、掌握用户偏好,有助于提高新闻资讯服务质量、提高用户满意度、巩固和增加用户群。本文以期望确认模型和信息系统成功模型为基础,结合移动新闻客户端的特点,研究影响用户持续使用移动新闻客户端的因素。实证研究表明,心理距离对感知有用性、感知趣味性均作用显著;信息质量在本文环境下对感知有用性的作用不显著,而对感知趣味性和满意度均作用显著。Mobile news client has become one of the main ways to get news information. By understanding the actual needs of mobile news client users and mastering user preferences, it＇s helpful to improve the quality of news services, enhance customer satisfaction, and consolidate and increase the user base. Based on the Expectation Confirmation ModeI（ECM） and D＆ M information system success model, this paper studies the factors that affect the users＇ continuance intention of mobile news clients. The empirical study shows that the psychological distance has a significant effect on perceived usefulness and perceived interest; information quality has no significant effect on perceived usefulness in this study environment, but has significant effects on perceived interest and satisfaction.

关 键 词：移动新闻客户端 心理距离 期望确认模型 信息系统成功模型 

分 类 号：G206[文化科学—传播学] G350