公共外交中文化传播机构的网络传播分析及对孔子学院的启示  

Analysis of the network communication of the cultural communication agency in the public diplomacy and its enlightenment to Confucius Institute

作　　者：饶春[1,2] RAO Chun(Beijing Foreign Studies University, Beijing 10089 China Kunming University of Seienee and Teehnology, Kunming 650093 China)

机构地区：[1]北京外国语大学中国语言文学学院,北京10089 [2]昆明理工大学国际学院,云南昆明650093

出　　处：《新余学院学报》2017年第4期76-80,共5页Journal of Xinyu University

基　　金：云南省省委宣传部资助昆明理工大学"南亚东南亚国家网络文化研究项目"(ICRC20160605)

摘　　要："互联网+"时代,公共外交中的文化外交越来越举足轻重。在讨论公共外交定义、内容和方式的基础上,借助传播学的理论与方法,量化分析了英国文化传播机构英国文化教育协会在社交网络平台的对外宣传方式、内容以及达到的效果,并以此为对比,探讨了目前孔子学院对外和对内传播中需要注意的问题。In the Internet era, the cultural diplomacy increasingly plays an important role in public diplomacy. This paper discusses the definition, basic contents and methods of the public diplomacy. And in the view of public diplomacy, by means of the theories and methods of study, it quantitatively analyses propagandist means, content and result in social network of the British Coun- cil, a British cultural communication agency. And as a comparison, it discusses the current issues in external and internal communication of Confucius Institute.

关 键 词：公共外交 对外传播 英国文化教育协会 孔子学院 

分 类 号：G206[文化科学—传播学]