中医药院校校园文化品牌培育的探索与实践  

Exploration and practice on the cultivation of campus culture brand in traditional Chinese medicine university

作　　者：杨扬[1] YANG Yang(Traditional Chinese Medicine University, Knaming Yunnan 650500, Chin)

机构地区：[1]云南中医学院,云南昆明650500

出　　处：《卫生软科学》2017年第8期20-23,共4页Soft Science of Health

基　　金：云南中医学院2016年度教育科学研究课题:云南中医学院特色校园文化品牌培育研究(YB160304)

摘　　要：分析中医药院校校园文化品牌培育的现状和不足,阐明校园文化品牌培育的价值和意义,并以云南中医学院的实践为例,提出校园文化品牌培育的策略,即校园文化品牌的定位和培育路径。为中医药院校打造富有中医药文化内涵,彰显自身特色和优势的校园文化品牌创新项目提出相应的建议。This paper analyzes current situation and deficiency of campus culture brand cultivation and explain the value and significance. Takes Yunnan University of Traditional Chinese Medicine as an example and put forward the strategy of cultivating campus culture brand. It includes the orientation and cultivation path of campus culture brand. Finally, it puts forward some suggestions on how to build the brand of the campus culture brand, which is rich in the connotation of traditional Chinese medicine, and to highlight its own characteristics and advantages.

关 键 词：校园文化 品牌特色 培育策略 中医药院校 

分 类 号：R2-4[医药卫生—中医学]