用“互联网＋”重塑农业竞争优势  

Restore Competitiveness of China＇s Agriculture with Internet Plus

作　　者：程郁 

出　　处：《中国发展评论》2017年第2期43-55,108-119,共25页China Development Review

摘　　要：互联网信息技术在农业领域的应用，带来了生产、流通组织方式的变革和营销、价值创造模式的创新，为解决小农户融入现代化生产和农业生产与市场对接问题提供了新思路和新方法。近年来，各大互联网平台公司在农村加快布局、各类新型互联网农业公司加速崛起、大量互联网带动的农村创新创业活动迅猛发展，促进了农业生产要素和市场资源优化配置。互联网正悄无声息地推动着农业产业链的重构，成为驱动农业竞争力提升的新引擎。The application of the internet and other information technology in the agricultural sector has changed the way of production and circulation and given birth to creative marketing approaches and value creation patterns, thus providing new ideas and innovative methods for small-scale farmers to further benefit from modern production and better align their agricultural production with market demand. In recent years, major internet companies have accelerated their expansion into rural markets. agricultural

关 键 词：互联网公司 农业领域 竞争力 中国 农业生产 信息技术 营销方式 市场需求 

分 类 号：F49[经济管理—产业经济] F323