“互联网+”下的新型农业经营主体案例分析  

A Case Analysis of the New Agricultural Business Entities under “Internet Plus”

作　　者：米燕[1] 刘哲[1] MI Yan LIU Zhe(School of Management, Henan University of Technology, Zhengzhou 450001, China)

机构地区：[1]河南工业大学管理学院,河南郑州450001

出　　处：《物流科技》2017年第8期46-48,共3页Logistics Sci-Tech

基　　金：河南省教育厅人文社会科学项目;项目编号:2017-ZZJH-086;河南省高校重点研究基地物流研究中心项目;项目编号:2015-JD-04;河南工业大学智库培育项目;项目编号:2016SKZK03

摘　　要：农产品市场的信息不对称,导致农产品问题接连不断。结合文献梳理,传统的经营主体因各种原因,对于农产品质量问题管制存在问题。文章选取对"一亩田"平台进行案例分析,基于双边市场的特征,平台对于农产品质量的保障吸引了买方,大量的买方规模又吸引卖方;卖方必须满足平台对于农产品的质量要求,才能够进入平台,销售农产品。从案例中可以得出"互联网+"下的新型农业经营主体有效地缓解了农产品质量信息不对称,提高农产品的质量规制。The asymmetric information of agricultural products leads to the continuous problem of agricultural products. Combing with the literature review, the traditional managementsubjects have problems in controlling the quality of agricultur- al products for various reasons. This paper analyzes the case analysis of ＂One Mu Tian＂ platform, based on the character- istics of the two-sided market, the platform＇s guarantee of the quality of agricultural products attracts buyers, and a large number of buyers attract sellers. The seller must meet the re- quirements of the platform for the quality of the agricultural products before, they can enter the plaffunn and sell the agri- cultural products. From the case, the new type of agricultural operation under the ＂Internet plus＂ effectively alleviates the asymmetric informatmn about the quality information of agri- cultural products, improving the quality regulation of agricul- tural products.

关 键 词：农产品 信息不对称 质量规制 

分 类 号：F304.3[经济管理—产业经济]