新型职业农民对农机装备风格意象的实证分析——以江苏省为例  

Empirical analysis on the styling image of agricultural machinery equipment of new-style professional farmers in Jiangsu Province

作　　者：柳禄[1] 段雨晴 罗文文[1] 李窈[1] 余万宏[1] 

机构地区：[1]南京农业大学工学院,南京市210031

出　　处：《中国农机化学报》2017年第7期117-123,共7页Journal of Chinese Agricultural Mechanization

基　　金：江苏省高校哲学社会科学研究项目(2015SJD085);江苏省苏北科技发展计划项目(BN2014019);南京农业大学中央高校基本科研业务费人文社会科学研究基金资助(SKTS2016036)

摘　　要：基于江苏省实地调研数据,运用对应分析与最优尺度分析方法,探究新型职业农民对农机装备造型风格的审美偏好。结果表明,新型职业农民没有对某一类农机造型风格有明显的偏好,对同一风格的偏好也无太大差异;男性、20~30岁、40~50岁的人群喜欢动感活力风格;男性、大专及以上的人群喜欢现代简约风格的;男性、40~50岁、大专及以上人群的喜欢科技未来风格的;40~50岁、年薪低于6万元与6~8万元、家庭总收入低于10万元与10~15万元、社会服务型的人群喜欢硬朗力量风格。针对研究结果提出相关建议,为未来农机产品造型设计提供参考。Based on the survey data of Jiangsu Province, the aesthetic preference of new-style professional farmers to different agricultural ma- chinery equipment styles was explored, by using correspondence analysis and optimal scale analysis. The results show that new-style profes- sional farmers don＇t express preference for a specific agricultural machinery style, and fondness for one style doesn＇t differ much. Male at the age of 20-30 and 40-50 prefer energetic style. Male with college degree or above prefer modern minimalist style. Male with college degree or above at the age of 40450 prefer future style. The social service crowd at the age of 40-50, annual salary less than 6 million and 6-8 million, total family income less than 100 thousand million and 10-15 million prefer tough force style. Aiming at the results above, suggestions are proposed, and references are provided for the future design of agricultural machinery style.

关 键 词：新型职业农民 农机装备 审美偏好 对应分析 最优尺度分析 

分 类 号：TB472[一般工业技术—工业设计] S220.2[农业科学—农业机械化工程]