基于名人效应的高校阅读推广主题探析  

Research on Reading Promotion Themes in Universities Inspired by Celebrity Effect

作　　者：韩娟娟[1] 

机构地区：[1]河南理工大学图书馆,河南焦作454000

出　　处：《图书馆建设》2017年第8期49-53,61,共6页Library Development

基　　金：教育部人文社会科学研究项目"社会化问答社区与图书馆数字参考咨询服务研究";项目编号:16YJC870002;河南省教育厅人文社会科学项目"社会问答社区与图书馆数字参考咨询协作机制研究";项目编号:2017-ZZJH-189的成果之一

摘　　要：在文学作品改编的电影热映期间,调研5所高校图书馆的中心馆中该作品馆藏图书的借阅量可以发现,学生会被电影宣传吸引并高度关注原著作品,从而引发其阅读兴趣,导致图书馆的馆藏纸质图书借阅量明显增多。因此,高校图书馆可以基于名人效应确立阅读推广主题,其实施基础为高素质的馆员、成熟的宣传载体、丰富的专家资源;实施措施为选择热点阅读推广内容,搭便车推广阅读主题,挖掘深层次阅读推广内容。It is popular to produce movies that are adapted from literature. Research of the borrowing situation of these books in five university libraries reveals that students are drawn to the original works by movie promotion, which leads to a spur in the borrowing of print books. Therefore, universities libraries can envision reading promotion themes inspired by the celebrity effect. The basis of these activities lies on the high quality of librarians, the maturity of promotion vehicle, and the abundance of expert resources. University libraries can curate popular reading content, promote reading themes, and excavate deeper reading content.

关 键 词：高校图书馆 阅读推广 名人效应 

分 类 号：G252.1[文化科学—图书馆学]