咸宁市构建农产品物流网络营销体系的对策探究  

Exploration on the Countermeasures for Constructing Network Marketing System of Agricultural Products Logistics in Xianning City

作　　者：钦方[1] QIN Fang(Business School, Xianning Vocational Technical College, Xianning,Hubei 437100)

机构地区：[1]咸宁职业技术学院商学院,湖北咸宁437100

出　　处：《安徽农业科学》2017年第22期183-185,224,共4页Journal of Anhui Agricultural Sciences

基　　金：2017年"咸宁思想库"及咸宁新型智库项目(xnsk-x1730)

摘　　要：采用实地调研法对咸宁市农产品进行了SWOT分析,指出现阶段"互联网+"背景下其发展面临的主要问题,并构建了"互联网+"视角下的农产品物流发展模式。By the method of field investigation, SWOT analysis was made on agricultural products in Xianning City. The main existing problems of its development under the background of ＂Internet ＋ ＂ at present stage were pointed out. The agricultural products logistics development mode under the perspective of ＂Internet ＋ ＂ was constructed.

关 键 词：农产品 SWOT分析 网络营销 信息平台 咸宁市 

分 类 号：S126[农业科学—农业基础科学]