文化大众化对我国主导价值观传播的影响及应对原则  

The Influence and the Corresponding Principle of Popularization of Culture on the Spread of Dominant Values in China

作　　者：杨尚勤[1] 何芸[1,2] 郝保权[1] YANG Shang-qin HE Yun HAO Bao-quan(School of Humanities, Economies and Law, Northwestern Polytechnieal University, Xi＇an 710072, Chino Shoanxi Academy of Governance, Xi＇an 710068, China)

机构地区：[1]西北工业大学人文与经法学院,西安710072 [2]陕西省行政学院,西安710068

出　　处：《陕西行政学院学报》2017年第3期78-82,共5页Journal of Shaanxi Academy of Governance

基　　金：陕西省社科基金项目"文化大众化视阈下主导价值观传播研究"(13A058);陕西省社科界重大理论与现实问题研究课题一般项目"现代国家治理体系视阈下中国社会主义意识形态构建研究"(2016Z145)

摘　　要：加强主导价值观的传播是每一个主权国家的重要战略任务。文化大众化作为现当代中国文化发展的主流趋势,它的发展进程对我国社会主导价值观的传播具有深远影响。文化大众化一方面有利于扩展主导价值观的传播渠道、扩大传播受众、丰富传播内容,另一方面也有其在工具属性上的局限性。因此,我国主导价值观传播工作,应当在文化大众化发展的客观趋势中坚持将文化的主流性与多样性统一于主导价值观的包容性,实现将文化的先进性和广泛性统一于主导价值观的层次性,明确将文化的精英化与大众化统一于主导价值观的实践性。Strengthening the spread of dominant values is an important strategic task for any sovereign state. As the mainstream of the development of modern Chinese culture, the development process of the popularization of culture has a far-reaching impact on the spread of our social-dominant values. On the one hand, the popularization of culture is conducive to expanding the spread channels of dominant values, expanding the audience, enriching the content of spread, and on the other hand, it also exposes the limitations of its tool attributes. Therefore, the work of the spread of dominant values in our country should adhere to the mainstream and diversity of cul- ture are unified in the inclusiveness of the dominant values, realize the unification of advancement and universality of culture in the hi- erarchy of dominant values, and define the unification of elitism and popularization of culture in the practicality of dominant values in the objective trend of the popularization of culture.

关 键 词：文化大众化 主导价值观传播 传播效度 应对原则 

分 类 号：D61[政治法律—政治学]