少数民族地区旅游开发的电子商务发展研究  

Research on the Development of E-commerce in Tourism Development in Minority Areas

作　　者：郭旭[1] 赵宝福[1] 邢贵和[2] 

机构地区：[1]辽宁工程技术大学工商管理学院,辽宁葫芦岛125105 [2]沈阳理工大学经济管理学院,辽宁沈阳110159

出　　处：《贵州民族研究》2017年第7期197-200,共4页Guizhou Ethnic Studies

摘　　要：虽然近年来民族旅游开发的电子商务得到了蓬勃发展,形成了多种旅游电子商务模式,但是由于各种因素制约,民族旅游业的电子商务发展存在着平台质量欠缺、资源整合不足、信息传递机制不健全等问题,这些问题直接影响了电子商务对民族旅游业的产业优化整合意义实现。要使电子商务的意义发挥更加充分,不仅需要在思想方面加深电子商务的产业意义理解,也要在电子商务平台建设上以游客需求为导向,进行功能方面的完善,还可以创新思维,形成新的电子商务模式,同时还需要加强对电子商务平台的数据发掘,使电子商务成为民族旅游业战略发展的坚实支撑。Although the development of national tourism e-commerce in recent years has been booming,the formation of a variety of tourism e-commerce model,but due to various factors,the development of national tourism e-commerce platform there is a lack of quality,lack of resources integration,information transfer mechanism is not perfect and so on,these problems directly affect the electronic commerce to the national the tourism industry integration and optimization of significance to make electronic commerce. The significance of play more fully, not only in the thinking of deepening e-commerce industry sense,but also in the electronic commerce platform construction in tourist demand,perfect function,but also innovative thinking,the formation of new electronic commerce mode at the same time,also need to strengthen the e-commerce platform for data mining,make e-commerce become the solid support of national tourism development strategy.

关 键 词：少数民族 旅游 电子商务 

分 类 号：F592[经济管理—旅游管理]