农产品滞销的关键点识别与对策建议研究  被引量:15

Research on Key Points' Identifying and Countermeasures and Suggestion of Agricultural Products Unsalable

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作  者:张天平[1] 王柯梦 

机构地区:[1]湖南科技大学商学院,湖南湘潭411201

出  处:《湖南财政经济学院学报》2017年第3期50-57,共8页Journal of Hunan University of Finance and Economics

基  金:湖南省教育厅一般项目"基于产业空间演化的湖南省农村剩余劳动力有序转移模式与保障机制研究"(项目编号:14C0446)

摘  要:把农产品的生产、消费和流通三个环节以及物流、信息流和资金流三个方面看做矩阵的两个维度,结合SC-RC判别定位矩阵,并运用DEMATEL方法构建了农产品滞销问题的关键点模型,对2011年到2015年我国存在的84起农产品重大滞销事件进行实证剖析,识别了引起农产品滞销的供应链环节和关键原因,找出了农产品滞销的五个关键控制点,即消费环节的市场供求不匹配、生产环节的盲目种植、消费环节的销售体系不完善、消费环节的市场购买力不足、生产环节的亩产量增加,并针对制约农产品滞销的关键因素,给出了切实可行的、有利于农产品畅销的对策建议。In combination with SC - RC matrix and using DEMATEL method, this paper constructs a model of key agricultural products unsalable in two dimensions of three stages which are the production, consumption and circulation of agricultural products supply chain and three aspects which are logistics, information flow and cash flow of agricultural products unsalable, to look for agricultural products unsalable control key points and the suggestions to solve the problem. By analyzing Chinas 84 great unmarketable agricultural products events from 2011 to 2015, this paper distinguishes China' s agricaltural products supply chain and substantial reasons, we have positioned five key control points of unmarketable agricultural products - -the demand of consumption market didnt match; blind cultivation production; the system of sale section isnl perfect; the market purchasing power in sales section is poor ; and the acre yield of production link in- creased.

关 键 词:农产品滞销 DEMATEL方法 农产品供应链 

分 类 号:F323.7[经济管理—产业经济]

 

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