图形设计在包装视觉形象中的应用  

Application of Graphic Design in Packaging Visual Image

作　　者：冉玉[1] 冉一贝 

机构地区：[1]郑州航空工业管理学院艺术设计学院,河南郑州450046 [2]华北水利水电大学艺术设计学院,河南郑州450046

出　　处：《华北水利水电大学学报（社会科学版）》2017年第4期150-152,共3页Journal of North China University of Water Resources and Electric Power(Social Science Edition)

摘　　要：通过对包装视觉形象设计中的图形元素进行分析、梳理、总结,归纳出包装视觉形象图形设计的表现形式和设计规律,并以此为切入点,结合图形设计的视觉语言及其传达信息的功能,将包装视觉形象图形设计的方法加以演绎,并赋予图形设计以新的视觉感染力,从而使图形准确、快速、成功地传达出商品的相关信息。在商品同质化的今天,使其能够迅速、醒目地在众多商品中脱颖而出,引起受众群的共鸣,提升商品的认知度和品牌的知名度。Through analysis and sorting of the graphic elements in the design of packaging visual image,the form and design rules of graphic design of packaging visual image are summarized and taken as the starting point,combining with the visual language of graphic design and the function of communication information. The packaging visual image design method is to be deduced,and to give graphic design with a new visual appeal,so that the graphics can accurately,quickly and successfully convey the goods related information. Nowadays,the commodity homogeneity can stand out quickly and prominently in many commodities,causing the audience resonance,and enhancing the awareness of goods and brand awareness.

关 键 词：包装 视觉形象 视觉元素 图形设计 

分 类 号：J511[艺术—艺术设计]