女大学生羽绒服消费现状调研与分析  

Investigation and Analysis of Down Apparel Consumption Status of Female College Students

作　　者：刘金焕[1] 阮亚雯 王迪[1] 郑攀[1] 

机构地区：[1]河南科技学院服装学院,河南省新乡市453003

出　　处：《纺织科技进展》2017年第8期44-46,共3页Progress in Textile Science & Technology

基　　金：河南科技学院校级大学生创业训练计划项目"基于中原文化特色的羽绒服款式开发"(201610467051)

摘　　要：为了解女大学生羽绒服消费现状,设计了调查问卷,对郑州、新乡等河南地区高校女大学生进行实地和网络问卷调研,统计分析调研结果,以期为羽绒服产品的设计创新及销售提供参考。In order to know the consumption situation of down apparel of female college students, an investigation questionnaire was designed. The field and online questionnaire survey was conducted among female college students in Zhengzhou, Xinxiang and other Henan areas. Investigation results were analyzed to provide some suggestions for the design innovation and sales of down apparel.

关 键 词：女大学生 羽绒服 消费行为 调研 

分 类 号：TS941.736[轻工技术与工程—服装设计与工程]