学者自我表露差异中的性别认同——基于新浪微博文本的考察  

Gender Identification in Self-disclosure:A study of Micro-blog Texts on Sina Website

作　　者：杨桃莲[1] 

机构地区：[1]东华大学传播系,上海201620

出　　处：《新闻大学》2017年第4期64-72,共9页Journalism Research

基　　金：国家社会科学项目"微博主的社会认同建构研究"(12CXW045);中央高校重点计划项目"微博传播与学者的社会认同建构研究"(13D111014)

摘　　要：媒介具有建构社会性别特征的作用。过去,受众是媒介建构的对象,如今,受众不再是被动的建构者,而是积极主动地利用媒介建构自己的性别形象。本文以新浪微博为考察"田野",对"新浪微博风云影响力榜"和"新浪风云人气榜"中65位学者所写的微博进行文本分析。研究发现,学者们的自我表露呈现出明显的性别差异特征,他们主要通过外在的不同自我表露方式和内在的不同话语策略来建构他们的性别形象。现实生活中的性别刻板印象并没得到改观,与过去不同的是,微博中的学者是在主动建构自己的性别形象,而不是被建构。Media have the function to construct the characteristics of social gender. During the past, media constructed the audience as objects. While today, the audience is not passive, but active. They use Micro-blog to build their gender images. The writer investigated 65 scholars' Micro-blog texts in Sina ‘ranking list'. The study concluded that the scholars' self-disclosure was characterized by gender difference and they constructed their gender images mainly through different externalself-disclosure ways and internal different discourse strategies. There was still gender stereotype. However, they constructed their conditional self-images actively, not passively.

关 键 词：微博 学者 自我表露 差异 性别认同 

分 类 号：G206.2[文化科学—传播学]