西塘古镇旅游商业化现象分析及对策研究  

Xitang Ancient Town Tourism: Commercialization and Suggestions

作　　者：赵玉洁[1] 

机构地区：[1]南京师范大学地理科学学院,南京210023

出　　处：《无锡商业职业技术学院学报》2017年第4期40-43,共4页Journal of Wuxi Vocational Institute of Commerce

基　　金：国家自然科学基金项目"乡村旅游集聚区类型结构;构建路径与效应评估研究"(41571139)

摘　　要：随着旅游业的迅速发展,古镇旅游商业化成为旅游学界研究的热点之一。文章探究西塘古镇旅游出现的商业化现象,分析商业化形成的驱动力,剖析过度商业化发展带来的问题,提出古镇回归原真生活、控制游客容量、提高产品层次的建议,为西塘旅游业可持续化发展提供借鉴。With the rapid development of tourism industry, tourism commercialization of ancient towns has be- come one of the hot topics for tourism researchers. This article aims to explore the tourism commercialization of Xitang Ancient Town. It first analyzes the driving force of tourism commercialization and problems brought about by over-commercialization, then puts forward the following suggestions for sustainable tourism development： the ancient town return to the state of real life; the number of tourists per day be controlled; and tourism products be upgraded.

关 键 词：古镇 西塘 旅游商业化 对策 

分 类 号：F590.1[经济管理—旅游管理]