食品供应链企业社会责任的演化博弈分析  

Evolutionary Game Analysis of Social Responsibility in the Food Supply Chain Enterprises

作　　者：李美苓 张强[1] 邹正兴[1] 

机构地区：[1]北京理工大学管理与经济学院,北京100081

出　　处：《运筹与管理》2017年第8期34-44,共11页Operations Research and Management Science

基　　金：国家自然科学基金(NO.71071018;71371030;71271029;71401003;71561022);高等学校博士学科点专项科研基金博导类(NO.20111101110036)资助课题

摘　　要：食品行业的互联网化进程中食品安全事件的频发使得互联网背景下食品供应链企业的社会责任问题引起国内外社会各界的广泛关注。在此背景下本文建立了食品供应商与第三方电子商务平台关于企业社会责任的博弈模型,根据实际情况做了相应的参数设置和变量假设并进行了演化结果分析,得到了食品供应商与第三方电子商务平台在不同情形下的演化稳定均衡策略,同时给出了参数变化时对演化稳定均衡策略的影响。本文的研究成果对食品供应链的社会责任研究具有一定的借鉴和参考价值。In the process of food industry developing with Internet, frequent incidents about food safety have aroused widespread concern on social responsibility in food supply chain at home and abroad. Under the above context, this paper established evolutionary game model on social responsibility between food manufactures and third-party e-com- merce platform and set up some related parameters and variables hypothesis based on some actual conditions. We also analyzed the influence of parameter variation on evolutionary stable equilibrium strategy, expecting to bring certain reference value for the study of social responsibility in the food supply chain.

关 键 词：食品供应链 社会责任 演化博弈 演化稳定均衡策略 参数分析 

分 类 号：F224.32[经济管理—国民经济]