旅游地社会责任对居民生活质量的影响机制  

The Influence Mechanism of Destination Social Responsibility on Quality-of-Life of Residents

作　　者：何学欢[1] 胡东滨[1] 马北玲[2] 粟路军[1] 

机构地区：[1]中南大学商学院/两型社会与生态文明协同创新中心,中国湖南长沙410083 [2]湖南商学院旅游管理学院,中国湖南长沙410205

出　　处：《经济地理》2017年第8期207-215,共9页Economic Geography

基　　金：国家自然科学基金面上项目(71573279;71271216);湖南省自然科学基金杰出青年项目(2017JJ1032);湖南省哲学社会科学基金项目(13YBA339);国家旅游业青年专家培养计划项目(TYEPT201436)

摘　　要：基于社会交换理论和利益相关者理论,构建了旅游地社会责任、旅游影响(积极影响和消极影响)、社区满意度和居民生活质量关系模型。通过对凤凰古城居民调查获取基础数据对理论模型进行实证检验,发现旅游地社会责任主要通过三条路径对居民生活质量产生影响:(1)旅游地社会责任→旅游积极影响→居民生活质量;(2)旅游地社会责任→社区满意度→居民生活质量;(3)旅游地社会责任→旅游积极影响→社区满意度→居民生活质量。此外,旅游地社会责任对旅游消极影响和居民生活质量没有直接影响,同时,旅游消极影响对对社区满意度有直接影响,而对居民生活质量没有直接影响。Based on the social exchange theory and stakeholder theory, the present study constructs an integrated model,including destination social responsibility, tourism impacts（positive impact and negative impact）, community satisfaction and quality-of-life or residents. In the survey on Phoenix Town, 272 valid questionnaire samples were collected. This study uses measurement model to verify the reliability and validity, and structural path model method to examine the hypotheses. The results show that destination social responsibility impacts quality-of-life via three paths：（1） destination social responsibility→tourism positive impact→quality-of-life of residents;（2） destination social responsibility →community satisfaction→quality-of-life of residents;（3） destination social responsibility→tourism positive impact →quality-of-life of residents. In addition, destination social responsibility does not directly influence tourism negative impact. Tourism negative impact directly influences community satisfaction, but does not directly affect quality-of-life of residents. Overall, the conclusions of this study reflect the influence mechanism of destination social responsibility on residents＇ quality-of-life.

关 键 词：旅游地社会责任 旅游影响 社区满意度 生活质量 凤凰古城 

分 类 号：F59[经济管理—旅游管理]