陕西省城市居民休闲体育消费的性别差异研究  

Study on Gender Differences of Urban Residents' Leisure Sports Consumption in Shaanxi Province

作　　者：刘长江[1] 刘志强[1] 赵江鸿[1] 

机构地区：[1]西安交通大学体育中心,西安陕西710049

出　　处：《体育研究与教育》2017年第3期16-20,共5页Sports Research and Education

基　　金：陕西省社会科学基金项目(11P036)

摘　　要：运用问卷调查、文献资料、多元线性回归等研究方法,就陕西省城市居民休闲体育消费的性别差异进行了深入研究。研究结果表明:陕西省不同性别城市居民体育消费尚处在较低水平,呈现出以实物性消费为主的特征;男性年休闲体育消费金额显著高于女性;不同性别城市居民除博弈性消费以外,其余各类消费金额均存在显著性差异(P<0.05)。现阶段陕西省男性城市居民休闲体育消费金额数量主要受家庭月收入、每次参加休闲体育活动时间、年龄等因素的影响;女性城市居民主要受每天闲暇时间、每周参加休闲活动次数、家庭月收入和年龄因素影响。建议企业和相关决策者依据不同性别消费者的消费需求和消费行为影响因素特点,改善营销策略,扩大休闲体育消费市场。Based on gender difference and adopted the methods of documentary analysis, questionnaire survey, multiple linear regression and other research methods, this paper deeply studies on gender differences of urban residents＇leisure sports consumption in Shaanxi Province. The result shows that： sports consumption of different gender is still at a low level, and physical consumption is the main feature of leisure sports consumption at the present stage. The amount of leisure sports consumption of male is significantly higher than that of female, the a- mount of leisure sports consumption of male urban residents in Shaanxi Province is mainly affected by family in- come, leisure time and age factors, and the female urban residents were mainly affected by the daily leisure time, the number of leisure activities per week, family income and age factors.

关 键 词：陕西 城市居民 休闲体育消费 性别差异 

分 类 号：G80-052[文化科学—运动人体科学]