人口老龄化背景下运动健康咨询与指导服务的支付意愿及影响因素——以日本运动健康教室为例  

Willingness to Pay for Health Promotion Service and Its Influencing Factors in the Context of an Aging Population——a Case Study of Japanese Health-related Exercise Program

作　　者：范翔[1] 

机构地区：[1]上海交通大学体育系,上海200240

出　　处：《上海体育学院学报》2017年第4期79-87,共9页Journal of Shanghai University of Sport

基　　金：国家社会科学基金资助青年项目(16CTY012);上海市哲学社会科学规划课题(2015ETY001)

摘　　要：通过对日本老年运动健康教室的实地调查,采用条件价值法评估当地高龄者对运动健康教室的支付意愿水平及其影响因素。结果显示:超过60%的受访者表示愿意支付,女性的支付意愿高于男性,且随着年龄的增长呈下降趋势。受访者的年收入对支付意愿有显著的正向影响,同时受访者的主观健康感受、参加运动健康教室的频率和效果均对支付意愿产生显著的正向影响。女性的BMI、体脂率与支付意愿呈负相关,而开眼单脚站立对支付意愿产生显著正向影响;受访者膝关节伸展力和10 m步行速度均对支付意愿产生显著正向影响。According to the field survey of the Health - related Exercise Program for the elderly in Japan, the contingent valuation method （CVM） was used to assess the willingness of the elderly to pay for Health - related Exercise Program and its influencing factors. The results showed that more than 60% of the respondents expressed willingness to pay, with more women than men, and there was a downward trend as they grew older. The annual income of the respondents had a significant positive impact on willingness to pay; meanwhile the subjective health perception of the respondents,the frequency and effect of participating in the Health - related Exercise Program also had a significant positive impact on their willingness to pay. There was a negative correlation between BMI and body fat of women and their willingness to pay, while standing on one leg with eyes open had a significant positiveimpact on the willingness to pay. Both knee extension strength and 10 m walking speed of the respondents had significant positive effects on the willingness to pay.

关 键 词：老龄化 运动健康咨询与指导服务 运动健康教室 支付意愿 影响因素 日本 

分 类 号：G804[文化科学—运动人体科学]