扬州文化旅游产品创新开发模式研究  

Study on the Innovative Development Mode of Cultural Tourism Products in Yangzhou

作　　者：张瑾[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《扬州教育学院学报》2017年第2期10-13,共4页Journal of Yangzhou College of Education

基　　金：江苏省教育厅高校哲学社会科学基金项目(2013SJD630115);江苏省"十二五"高等学校重点专业群(苏教高[2012]23号)

摘　　要：目前我国旅游业发展正处于转型时期,很多古城文化旅游产品现有的开发模式已不能满足旅游发展的需要。以古城扬州为研究对象,在概述扬州文化旅游产品的基础上,分析了扬州文化旅游产品现有开发模式及现状,提出了三种创新型的文化旅游开发模式,即观光休闲复合型开发模式、文化型主题公园模式以及文化综合体模式,可为扬州及其他古城文化旅游模式创新提供参考。At present,China＇s tourism industry is in the transition period,and the development mode of cultural tourism products has been unable to keep up with the step of the tourism development in many ancient cities. Taking the ancient city Yangzhou as the research subject,this paper first summarizes the cultural tourism products in Yangzhou. Then it analyses their existing development modes and present situation. Furthermore,it offers three innovative development modes of cultural tourism in Yangzhou： namely,the complex mode of sightseeing and leisure,the mode of cultural theme park and the complex mode of culture,thus providing reference for the innovation of cultural tourism modes in Yangzhou and other ancient cities.

关 键 词：文化旅游产品 创新 开发模式 古城 扬州 

分 类 号：F592.7[经济管理—旅游管理]