从社会经济发展史视角解析现代体育用品业的演变  

Analysis of the Evolution of Modern Sporting Goods Industry from the History of Social and Economic Development

作　　者：朱艳[1] 侯力[2] 周学政[3] 

机构地区：[1]北京联合大学,北京100101 [2]中国人民大学,北京100872 [3]北京体育大学,北京100084

出　　处：《北京体育大学学报》2017年第7期12-16,35,共6页Journal of Beijing Sport University

基　　金：国家社会科学基金项目(项目批准号:12CTY020)

摘　　要：现代体育用品业的发展涉及品牌、市场以及文化等多层次的内容,主要运用文献资料法、案例分析法及相关数据与理论分析相结合,从社会经济发展史的角度解析现代体育用品业的发展脉络,整体把握行业的发展逻辑以及当前的发展特性。研究结果:现代体育用品业的发展经历具有3个阶段性特征,即工业化产业革命推动体育用品业的兴起;商业化体育推动体育用品业的发展;全球化经济时期体育用品业的大繁荣,但存着对生产者的剥削和体育消费者的异化。当前我国体育用品行业需结合《国务院关于加快发展体育产业促进体育消费的若干意见》,从提高自主创新能力,重视体育产业内的人才培养,借力政策推动体育产业结构升级几个方面做出选择和改变。The development of modern sporting goods industry relates to muhi-level brand, markel and culture. This study analyzed the development of modern sporting goods industry, grasped the development law and Ihe current development characteristics from the history of social and economic development, by the methods of literature review and case study. Results： The development of modem sporting goods induslry has three slages of industrial characteristics, which are that industrial revolution promotes Ihe rise of sporting goods industry; commercial sport promotes the development of sporting goods industry; and the prosperity of sporting goods industry in global economic period. The modern sporting goods indusuT has the exploitation of producers and the alienation o sporls consumers. The current sporting goods industry should combine with ＂Opinions on Accelerating Ihe Development of Sports Industry and Promoting Sports Consumption＂ issned by the Slate Council, and change many aspeels in- eluding improving the ability of independent innovation, paying attention to personnel training in sports industry, and promoting the upgrading of sports industry structure.

关 键 词：体育用品业 社会经济 商业化 工业化 产业革命 商业体育 全球经济 

分 类 号：G80-05[文化科学—运动人体科学]