新媒体事件的偏振性效应研究——基于“八达岭动物园老虎咬人”事件  

A Study on the Polarization Effect of the New Media Events

作　　者：魏晗[1] 韩敏[1] 

机构地区：[1]西南大学新闻传媒学院,重庆400715

出　　处：《湖南广播电视大学学报》2017年第3期72-77,共6页Journal of Hunan Radio and Television University

摘　　要：移动互联网建构了新的传播格局,信息获取的便捷和定向的智能推送,加快了一致性的偏向意见聚集与发酵的速度,这是近年来新媒体事件的社会影响力越来越大的主要原因。本文基于2016年"八达岭动物园老虎咬人"事件的相关新闻报道和网民评论进行内容分析和文本分析,以今日头条APP和腾讯新闻APP为样本来源进行筛选,分析移动互联网传播语境下的网络群体极化现象频频发生背后的舆论走向及影响。研究发现,尽管新媒体事件使当事人遭遇了舆论暴力,另一方面,这些事件也给转型时期的中国带来了一些正效应。Mobile Internet has changed the existing pattern of communication, facilitation of information and intelligent push acceler-ate the consistency of the bias of aggregation, resulting in frequent occurrence of new media events. Netizen comment and the related news reports of content analysis and text analysis on the ＂ Fatal Tiger Mauling in Badaling Zoo＂ event happened in 2016. Todays headlines APP and Tencent News APP were used as the sample source to analyze the trend and influence of the phenomenon of network group polarization in the context of mobile Internet communication. Although the event broght some opinion violence from the public for the parties involved, it has also brought some positive effects for China.

关 键 词：新媒体事件 群体极化 偏振效应 

分 类 号：G206[文化科学—传播学]