当前我国休闲体育产业竞争力提升的障碍性因素分析  

Barrier Factors of Improving Competitiveness of China's Leisure Sports Industry at Present

作　　者：赵乐发[1] 李军岩[1] 

机构地区：[1]沈阳体育学院管理与新闻传播学院,辽宁沈阳110102

出　　处：《沈阳体育学院学报》2017年第4期31-35,共5页Journal of Shenyang Sport University

基　　金：辽宁省教育科学"十二五"规划课题(2015-JG15DB408);辽宁省社科规划基金项目(L12BTY004)

摘　　要：目前我国休闲体育产业竞争力不强,休闲体育产品和服务无法满足持续增长的大众需求。依据战略管理中经典的"钻石模型"分析框架,采用文献资料、逻辑分析等方法,阐述了当前我国休闲体育产业竞争力提升的现有条件,并剖析了制约我国休闲体育产业竞争力提升的障碍性因素,进而提出相应的策略:深化健康理念宣传,全面激发休闲体育需求;加强政府宏观指导,逐步推进大中型休闲体育企业建设;规划旅游、健康、养老产业发展,加快实现休闲体育产业的跨界融合;拓宽人才培养渠道,提高休闲体育专业人才资源的丰裕度。At present the competitiveness of China＇ s leisure sports industry is not strong, leisure sports products and serv- ices cannot meet the increasing demand of the public. Based on the classic Diamond Model analysis framework in Strategic Management, using literature review, logical analysis and other methods, we expounded the present conditions of improving the competitiveness of China＇ s leisure sports industry, and analyzed the barrier factors of restricting improvement of the competitiveness of China＇ s leisure sports industry. We put forward some countermeasures： deepening the propaganda of health concept to stimulate the demand of leisure sports, strengthening government macro guidance to gradually promote the construction of large and medium-sized leisure sports enterprises, planning tourism, health and pension industry develop- ment to accelerate the realization of the cross-border integration of leisure sports industry, broadening the channels of pro- fessional talents ＇ cultivation to improve the abundance of leisure sports talent resources.

关 键 词：休闲体育 产业竞争力 钻石模型 健康中国 

分 类 号：G80-052[文化科学—运动人体科学]