国内外旅游在线评论研究综述  

A Review on the Research of Domestic and Foreign Tourism Online Reviews

作　　者：张补宏[1] 周旋[1] 广新菊[2] 

机构地区：[1]华南理工大学经济与贸易学院旅游管理系,广东广州510006 [2]河北省科学院地理科学研究所,河北石家庄050011

出　　处：《地理与地理信息科学》2017年第5期119-126,共8页Geography and Geo-Information Science

基　　金：国家自然科学基金项目"中国省域旅游业创新能力的空间格局;演化机制及其协调发展"(41671150)

摘　　要：旅游在线评论被视为传统口碑的电子形式,是旅游者安排旅游行程时依赖的重要信息来源,对旅游者和旅游营销意义重大,逐渐受到学术界的重视。基于此,检索2007-2016年发表在学术期刊上的旅游在线评论相关国内外文献,通过梳理和分析发现:国内外研究者集中关注酒店业,对其他研究对象关注较少。研究内容主要包含旅游在线评论和产品销售、旅游在线评论和旅游决策、旅游在线评论和信息评估、旅游在线评论和顾客满意度管理以及旅游在线评论和评论发送者五大方面。在国内外旅游在线评论的研究中,定量研究方法为主流研究方法,质性研究方法较少,一手数据使用率低。最后总结了国外研究对国内相关研究的启示。Regarded as the electronic form of the traditional word of mouth, tourism online review is of great significance to tour-ists and tourism marketing, and gradually gains more and more attention by academics. Based on this, this paper firstly retrieves and analyzes some tourism online reviews related literature, which were published in domestic and foreign academic journals from 2007 to 2016 for nearly 10 years. It is found that researchers at home and abroad focus on the hotel industry and pay less attention on other research subjects. T he researdi content mainly includes five aspects, which are tourism online revievs and product sales, tourism online reviews and decisions, tourism online reviews and information assessment, tourist online reviews and customer satisfaction management and tourism online reviews and ctmments. In the study of domestic and foreign tourism online reviews, the quantitative research method is the main research method, the qualitative research method is less, and the uti-lization rateof primary datais low. Finally, this paper summarizes the implications of foreign researdies on domestic researches.

关 键 词：在线评论 用户生成内容 社交媒体 旅游 

分 类 号：F590[经济管理—旅游管理]