“互联网+”时代传统酒店业技术渗透态势与展望——基于主要资讯网站报章的内容分析  

Study on Trends and Prospects of Hospitality Technology Penetration in “Internet+” Era

作　　者：李亚男[1] 

机构地区：[1]浙江旅游职业学院酒店管理系,杭州311231

出　　处：《重庆工商大学学报（社会科学版）》2017年第5期74-82,共9页Journal of Chongqing Technology and Business University：Social Science Edition

基　　金：2016年国家自然科学基金资助项目(71602176)"如何驱动企业生态创新--基于动态二元情境嵌入与战略认知的整合视角";2015年浙江省旅游科学研究项目(2015YB07)"互‘联网+’时代传统酒店产业技术渗透的导向机制与关键领域研究"

摘　　要："互联网+"行动计划首次在2015年中国国务院政府工作报告中提出。目前,旅游酒店业已成为"互联网+"理念指导下发展最为充分的产业之一,进入了依托信息技术推动发展的"互联网+酒店"的快行道。"互联网+酒店"的实质是一场以信息技术为基础的创新活动。本文结合国内外学术文献,对Hertog服务创新四维度模型进行一定调整,以"信息技术渗透"为主线,运用内容分析的方法,尝试从"新的服务传递系统""新的顾客界面""新的服务概念""新的管理概念"等四方面阐释目前中国旅游酒店业所经历的网络化、数字化、智能化、定制化及便捷化的发展态势,据此展望旅游酒店企业依托信息技术发展的关键领域。“Internet ＋” action plan was firstly presented in government work report by the State Council income one of the most adequate industry of aInternet ＋ ” development, and hospitality industry has entered the fast track of “Internet ＋ hotel” , which is relying on information technology to promote development. In other word, “Internet ＋ Hotel” is a substance of in-formation technolog-based innovation. On the basis of research at home and abroad and adjusting Hertog’s four dimensional model ofservice innovation,the article took “penetration of information technology” as the main line , content analysis as research method , ex-plained China’ hospitality industry development trend of net^vork , digital,intelligent,and customization from four dimensions,whichare “newservice delivery system”,“newcustomer interface”,“new service concept” and “newmanagement concept” . In addition,the paper proposed prospects of key areas of information technology development of hospitality enterprises.

关 键 词：互联网+ 传统酒店业 技术渗透 内容分析法 

分 类 号：F719.2[经济管理—产业经济]