全域旅游背景下梵净山佛教文化资源开发模式研究  

The Development Mode of Buddhist Culture Resources in Mount Fanjing under the Background of Global Tourism

作　　者：李家凯[1] 姚丁月 

机构地区：[1]贵州财经大学经济学院,贵州贵阳550025

出　　处：《商业经济》2017年第9期56-57,共2页Business & Economy

基　　金：贵州省科学技术厅贵州财经大学软科学研究联合基金项目;贵州财经大学中国西部绿色发展战略研究院科研基金资助

摘　　要：随着社会经济的发展,人们精神压力日益增加,宗教旅游越来越受游客青睐。通过采用文献研究法、定性分析法等方法进行研究,发现当下梵净山佛教文化资源开发存在着开发模式单一、宣传力度不够等问题。梵净山作为佛教名山,应当把握当前全域旅游的发展机会,借鉴国内外佛教旅游开发经验,制定多样化运营模式,为游客提供更全面的服务和更高质量的旅游体验,吸引更多游客来此参观,提高游客消费欲望,提升景点经济收益,带动周边景点共同发展,增加铜仁市的经济总量。With the development of social economy, people＇s mental pressure is increasing and religious tourism is more and more favored by tourists. Analyzing Buddhist cultural resources in Mount Fanjing by means of literature research and qualitative analysis, it is found that the problems are single development mode and insufficient propaganda. As a Buddhist mountain, Mount Fanjing should grasp the oppor- tunities of current global tourism development, learn from domestic and foreign Buddhist tourism development experience, develop diver- sified business model, provide more comprehensive services and higher quality tourism experience, attract more tourists, improve the con- sumer desire, increase the economic benefits of scenic spots, drive the common development of surrounding scenic spots, and increase the economic aggregate of Tongren.

关 键 词：梵净山 佛教文化 全域旅游 旅游开发 

分 类 号：F420[经济管理—产业经济]