城市形象海报设计的信息表达层次研究  

Study on the Information Expression Level of City Image Poster Design

作　　者：张亚敏[1] 雷昆[1] 

机构地区：[1]武汉理工大学,武汉430070

出　　处：《设计艺术研究》2017年第4期42-47,54,共7页Design Research

摘　　要：结合多种研究方法,对城市形象的概念和城市形象海报的信息元素与构成元素进行阐述,提出对城市形象海报设计的信息表达层次进行剖析的观点,并对信息表达层次应用于城市形象海报设计中的意义和方法进行了探讨,继而列举了实际案例和个人设计作品,分析作品中城市信息的视觉传达层次与视觉设计元素的运用。对信息表达层次的研究可以作为城市形象海报设计的方法论,通过视觉表现建立信息层级,在归纳多元信息后明确设计主次,对以审美意识为基础的审美信息进行层次引导,唤起受众情感的共鸣。Combined with a variety of research methods on the concept of city image and city image poster information elements and elements to elaborate, puts forward the view of analyzing the information expression level of city image poster design, and then discusses the meaning and method of applying the information expression hierarchy to the design of city image posters. Then the actual case and personal design work are enumerated by theoretical connection, and the visual communication level of city information and the use of visual design elements are analyzed. The research on the level of information expression can be used as the method of city image poster design, through the visual expression to establish the information level, in the induction of multiple information clearly design primary and secondary, aesthetic awareness based on the aesthetic information to guide the level, causing social sentiment resonance.

关 键 词：城市形象 海报设计 信息表达层次 视觉传达 构成元素 

分 类 号：J524[艺术—艺术设计]