博弈模型下快递包装的回收激励机理  

Recycle Incentive Mechanism of Express Packaging under Game Model

作　　者：李平[1] 

机构地区：[1]宜宾学院经济与管理学院,四川宜宾644000

出　　处：《北京邮电大学学报（社会科学版）》2017年第4期35-40,共6页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：四川省教育厅项目(NO.145B0200)

摘　　要：近年来,电子商务和网络购物的快速发展促进了快递业的飞速前进,而快递业务大量增长的同时也带来快递包装滥用、环境污染加重、物流成本增加等诸多负面影响。为解决快递包装给社会环境带来的一系列问题,结合现实情况分析快递包装在回收利用等方面存在的问题,并综合逆向物流理论知识,建立一个基于博弈模型的具有激励机制的回收方案,以解决快递包装回收问题,保障电商快递行业的绿色化和低碳化运营,为国民经济可持续发展提供有力支撑。同时,本文也为国家制定逆向物流的法律法规提供了理论参考。In recent years,the rapid development of e-commerce and online shopping has been promoting the rapid development for express industry.And the rapid growth of express business has also brought abuse of express packaging,environmental pollution,increased logistics costs,and many other negative effects.In order to solve the series of problems brought by the express packaging,problems existing in packaging recycling are analyzed,and with theoretical knowledge of reverse logistics,a recovery scheme based on incentive mechanism under the game model is proposed.So that the recycling problems of express packaging can be solved smoothly,making the operation of e-business express with greenization and low-carbon,and providing strong support for the sustainable development of the national economy.Meanwhile,theoretical reference is provided for the country to make the reverse logistics laws and regulations.

关 键 词：博弈模型 快递包装 激励机理 

分 类 号：F252[经济管理—国民经济]