社交媒体视角下的“一带一路”沿线国家中国形象分析——基于社交网站VKONTAKTE的中国报道  

Analysis of China's Image in the Countries along the Belt and Road in Perspective of Social Media——Based on China Report of Social Website VKONTAKTE

作　　者：梁云[1] 张淼淼 佟毅[1] LIANG Yun ZHANG Miao-miao TONG Yi(College of International Cultural Communication, Xinjiang Normal University, Urumqi Xinjiang 83005)

机构地区：[1]新疆师范大学国际文化交流学院,新疆乌鲁木齐830054

出　　处：《新疆师范大学学报（哲学社会科学版）》2017年第5期128-136,共9页Journal of Xinjiang Normal University(Philosophy and Social Sciences)

基　　金：新疆维吾尔自治区社科基金项目"‘一带一路’视阈下的新疆外宣实证研究"(2015CYY084);新疆维吾尔自治区高校社科重点文科基地招标项目"新疆外宣途径及效果研究"(XJEDU040716C03);国家社科基金项目"中亚网络媒体的中国形象与增强新疆对外文化传播有效性研究"(14XXW005)的阶段性成果

摘　　要：文本以俄罗斯、中亚及东欧地区最为常用的社交网站VKONTAKTE网中有关中国的文字、视频、图片报道为研究对象,对新闻报道量、题材、倾向性、转发量等进行了分析,发现VKONTAKTE网客观公允地反映了中国政治、经济、文化、社会、外交、军事与科学技术、国民等各方面的整体面貌,得出"一带一路"沿线国家眼里的中国形象比较正面的结论,并提出了构建中国形象的策略。The essay writers, with texts, video shows and photos about China as an object of study on the most frequently-used social website, VKONTAKTE in Russia, central Asia and east Europe, make an analysis of news-report,subject, inclination and transmission, finds that VKONTAKTE objectively reflects the development in China＇s political affair,economy, culture, community, diplomacy, military and science as well as national citizens, more positive a China＇s image in the view of countries along the Silk Road, and offers a strategy of building China＇s image.

关 键 词：一带一路 社交网站 中国形象 

分 类 号：G21[文化科学—新闻学]