自媒体视阈下媒介传播路径的解构与潜变  

Deconstruction and Changes of Media Propagation Path Made by We Media

作　　者：唐成英[1] 

机构地区：[1]新疆职业大学传媒与设计学院,新疆乌鲁木齐830013

出　　处：《新疆职业大学学报》2017年第2期65-66,72,共3页Journal of Xinjiang Vocational University

摘　　要：自媒体的兴起对传统媒介传播路径进行了解构。把传播主体从一元变成三元化;对传播文本间距由传统窄距变成现实宽距,文本由传统的硬新闻主流范式变为信息+社交模式;把传统受众由主客体分离变为传受一体模式。本文针对自媒体呈现出的新传播路径特点进行了阐述。The rise of we mdia made deconstmction to the traditional media propagation path and made it have 3 bodies instead of one; it spreads more widely, contrast to the old and confirmed text, the text of we-media consists of message ,comments and smilies; the media gets the sender and receiver together. The feathers of this new propagation path in we- media are analyzed in the article.

关 键 词：自媒体传播路径 解构 

分 类 号：G206.3[文化科学—传播学]