浙江省城市旅游竞争力测度及综合评价  

Measurement and Evaluation of City Tourism Competitiveness of Zhejiang Province

作　　者：李泽锋[1,2] 

机构地区：[1]宁波城市职业技术学院旅游学院,浙江宁波315100 [2]宁波大学职教学院,浙江宁波315100

出　　处：《中南林业科技大学学报（社会科学版）》2017年第3期85-91,共7页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：浙江省社会科学界联合会研究课题"县级行政区全域旅游发展模式研究--以浙江省象山县为例"(2017B04)

摘　　要：以浙江省11个地级市为研究对象,通过德尔菲法及层次分析法(AHP)构建浙江省城市旅游竞争力评价体系,该评价体系包含旅游发展实力(0.682)、旅游资源潜力(0.236)、旅游支持能力(0.082)三大类指标。在此基础上,收集11个地级市相关指标数据,并形成最终各个城市竞争力得分。结果显示,浙江省城市旅游竞争力可分为4个层次:城市旅游竞争力强、城市旅游竞争力较强、城市旅游竞争力一般、城市旅游竞争力较弱。提出品质型旅游发展城市、商旅型旅游发展城市、协调型旅游发展城市、生态型旅游发展城市4种旅游发展定位。并在最后结合浙江省旅游竞争力评价体系指标,剖析形成该旅游竞争力态势的内在机理。In this research,ll prefecture-level cities in Zhejiang Province are taken as the research object to make quantitative evaluation of city tourism competitiveness. By delphi method and AHP, we builds up evaluation system of city tourism competitiveness of Zhejiang Province, including tourism developmental level（0.628）, tourism resources potentiality（0.236）,tourism supportive（0.082）. On this basis, collects relevant data of 11 Prefecture-level cities and get final result. This study shows that City Tourism Competitiveness of Zhejiang Province has four levels： the dominant type, strong type, normal type and weaknesses type according to the score of city tourism competitive power. And put forward four different types of tourism development： Quality type tourist city, Bleisure type tourist city, Coordination type tourist city, Ecological type tourist city.

关 键 词：城市旅游竞争力 评价体系 浙江省 德尔菲法 层次分析法 

分 类 号：F590[经济管理—旅游管理]